Either you want to be a freelance social media manager or want to know about it, that what is it? So, no need to search more just stick with this post and read it till the end, you’ll understand the seven steps you need to take to become a freelance social media manager. I’m here with a new post in my blog only business ideas with a tip to know, how to start and run a successful freelancing business from home. You did not need any special degree to start your career as a social media account manager in this field, but you must have the passion to interact, communicate with the people. You can start it as a side hustle. I am sure it will replace your full-time salary. Even you can adopt it as a virtual social media manager. for more online business ideas visit another post 40 unique online business ideas.
Tip to become a freelance social media manager
Understand what social media marketing really is: Social media managers help businesses to grow in their online communities. This often includes writing posts and making graphics, also called creating content, scheduling posts, replying to comments or private messages from fans, and maybe even running ads. As a social media manager, your job is to help companies gain traffic and attention on social media platforms. You’re consistently posting engaging content on social media, you’ll help to spread brand awareness and even promote particular products.
Figure out your advantage:
Social media can be incredibly overwhelming because there’s just so much. The good news is that you don’t have to figure everything out, to get started as a freelance social media manager. Instead, figure out your advantage and lead with that. You don’t have to do everything to be successful as a social media manager because few people do everything at a super awesome level.
Are you a brilliant copywriter but the idea of creating graphics freaks you out? Own it! Are you awesome at repurposing content but a little nervous about writing your own? Own it! Are you great at customer service? and making people feel special but creating content gives you hives? Own it! Another option would be to specialize in a specific skill set. Some people will exclusively run Facebook ads or set up chatbot campaigns. There are Pinterest marketing experts, YouTube strategists.
If there’s a particular platform you geek out over or an approach or strategy you really wanna sink your teeth into, go for it. The great thing about specializing as a social media manager or even a freelance social media manager is that you can charge a premium for these skills.
Keep Investing in Your Skills:
Now that you’ve figured out your advantage, you’re gonna wanna invest in that specific skill over and over again. Now you may have fallen in love with social media while posting all of those gorgeous newborn pictures of your sweetheart and feeling that huge rush of validation as loving comments poured into your notification tab, but to truly stand out as a social media manager, you’re going to need to learn what it takes to drive engagement consistently, build community around your clients brand, and convert those fans into buyers.
Overwhelmed? Don’t be, there are so many amazing free resources out there to help you learn what you need to know. And remember, you don’t need to know everything. My favorite resource when I first began freelancing as a social media manager was SocialMediaExaminer.com. It’s a free blog and podcast with relevant trends and how-tos. You should also do market research. Follow brands that are crushing it at social media, study them, model what’s working. A huge part of social media is by trial.
You have to test if certain things will work for your particular audience. One of my favorite things about being a freelance social media manager is that you’re never really late to the game. It’s a landscape that is constantly changing, so as long as you’re willing to dive in and then continue to learn and adapt, you’ll be golden. Set aside professional development regularly to continue to hone your craft.
Set Your Rate:
Set your rate. One of the first and sometimes only questions I get asked from aspiring free social media managers, how much should I charge for this. It’s a difficult question to answer because there are so many different factors to consider, type of business, number of platforms, services you’re providing, the volume of posts, the volume of community, you get the point.
A great place to start is by finding out, what other people offering the same services are charging and go from there. You might not get it exactly right the first time but you’ll quickly adjust your pricing for the next client and learn from there. The key is to be confident in the delivery of your rates when interacting with a client. You should never be apologetic or wishy-washy about the value of your services.
Getting clients is an important part of any business. It’s kind of like how you make money. There are so many different ways to find clients online and in real life, and we’ll cover a few but there is one non-negotiable. You have to tell people what you’re doing. You have to make sure that your friends and family know that you’re a social media manager because they’re a great source of referrals for you. When you network in Facebook groups or on LinkedIn, show up as the social media expert you are. Put all of your newfound skills to use on you. Optimize your social media profiles to reflect your new business title and provide them a simple track to reach out to you if they want to explore working together.
Lastly, consider going to in-person networking, events and show up as a confident social media manager with a genuine interest in everyone else’s business. Just like social media management, networking is all about building relationships.
As you start to roll up your sleeves and dust off your own social media profile and start to get clients, it’s important to start to collect examples. Building an online portfolio as a social media manager is such an easy way to show new prospects what you’re capable of. You can add examples to your website to show people what you bring to the table, you can create an infographic in Canva, or you can simply gather screenshots of your client work and dump them in a folder. Don’t make this harder than it has to be. Your work will speak for itself.
Last but not least, develop systems:
Time management will be important as your freelance social media manager’s business grows. When you have multiple clients, you’ll need to streamline and badge your various tasks. Invest in scheduling tools like Buffer or Tailwind to map out your posts in advance and have them pushed out to the channels for you. You should also get in the habit of time-blocking to make sure you aren’t glued to your apps 24/7. Set aside a specific time for planning content, time for engaging with fans, time for diving into the data. Speaking of data, there is a science to social media.
It’s not just pretty images and thoughtful storytelling. To be successful and to keep your clients happy, you’ll need to keep up with the analytics of the platforms you manage. The good news, all social media platforms have good stats readily available, so just make sure you’re reading what it’s telling you. This will help you know what to do more or less of and when, but it will also help you leverage your impact on that brand’s business so that they keep you on board for the long haul.
And now you know my seven steps showing you how to become a freelance social media manager. Now a day’s marketing landscape businesses. They need an online presence to stay competitive. The truth is, if a brand isn’t online, then they don’t get to guide the conversation about what other people are saying about them. So take these tips or steps as guidelines to start your online career as a freelance social media manager. Stay blessed and successful.